I met the legendary Paul Drew in Cleveland when I was a young Program Director. He was giving seminars for Program Directors. My station paid for me to go. Mike McVay, also a Cleveland PD at the time, was also in attendance. Little did our companies know that Mr. Drew was giving a seminar which included a lengthy discussion on how programmers could get better deals for themselves. We didn't know that until we arrived.
What stood out to me from that day was the common theme of the session. "You don't ask, you don't get". It seems obvious and
From that day forward, I learned to ask. And I got a whole lot more. Thank you, Paul Drew.