Monday, May 17, 2010

Shorter Is Better: At least this is true with respect to song length. Could a trend be emerging? Witness new releases from Justin Moore, Billy Currington, Carrie Underwood in the 2:50 something range. Why does this matter? It helps both radio and records. Radio gets to play more songs and records gets more new songs played. Why? At the risk of sounding techno-geeky, new currents are often in "drop" positions and they are less likely to be dropped by the computer if they are shorter and can get aired before a time sync for commercials. If I lost you on that one, just know that shorter songs are less likely to be dropped. Bring on the shorties!