Insights on the radio, communications and music industries from Country Radio Programming and Marketing Consultant Joel Raab.
Wednesday, November 10, 2010
Is Gwyneth Overshadowing the CMA Awards?
Have you noticed that TV promos for tonight's CMA awards focus mostly on Gwyneth Paltrow's debut singing performance? Don't get me wrong, I'm happy that her spot on the show will no doubt attract viewers who might not otherwise watch. But I can't help feeling that some of our biggest stars are getting the short shrift. At least promotionally. Let's hope her performance on the show is a big hit. It would be even better if her new movie, Country Strong, is a bigger hit.