Insights on the radio, communications and music industries from Country Radio Programming and Marketing Consultant Joel Raab.
Wednesday, November 10, 2010
Is Gwyneth Overshadowing the CMA Awards?
Have you noticed that TV promos for tonight's CMA awards focus mostly on Gwyneth Paltrow's debut singing performance? Don't get me wrong, I'm happy that her spot on the show will no doubt attract viewers who might not otherwise watch. But I can't help feeling that some of our biggest stars are getting the short shrift. At least promotionally. Let's hope her performance on the show is a big hit. It would be even better if her new movie, Country Strong, is a bigger hit.
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2 comments:
And it was weird, at least here the network spots that they ran on radio said "and Kelly Clarkson sings a duet with a country superstar..." never mentioning Jason Aldean by name. If he's a country superstar, you would think they would be confident enough in that to tell people his name in the commercials.
Giving the producers the benefit of the doubt, I think they wanted to make the tease more mysterious. Thanks for the comment, Buzz.
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