Saturday, March 24, 2007

Gretchen's Back: Had a chance to preview Gretchen Wilson's new CD. Sounds like a number of potential hits. This is not only good news for her, but good news for the Country format. While radio has been cautious regarding her recent material, she still has a willing and eager fan base that's ready to rock (or twang-out) to her new stuff. I've always maintained that Gretchen Wilson is the real deal. An authentic talent who doesn't sound or look like anyone else. Welcome back, Gretchen.

Friday, March 09, 2007

Country And Hispanics. Now What? Larry Rosin of Edison Research did a great presentation on how we can and should maximize Hispanic listening, especially in major markets with large Hispanic populations. In a perfect world, we would devote resources in those markets to converting that lifegroup; a group that expresses interest in our format. Here's the catch 22. I don't have to tell you how tight marketing budgets are right now. We often don't have enough money to pursue those with a natural proclivity to listen to our format. Where will this extra money come from? Conceptually, Larry is dead on. We have to address the change in our nation's population. The trick will be to do it ways that maximize our limited resources.

To see the study: