Tuesday, December 09, 2008
NBC and Leno: Like Radio Giving Up Local Control: Short term financial gain is what NBC is getting by putting Jay Leno on each night at 10PM. Lower ratings, lower revenues but more short term profits. Executives show a better balance sheet. For now. Get to keep their jobs. For a while. Even though no new hits are being developed on the network. Fewer eyeballs on NBC. That can't be a good thing long term.
What's the radio analogy? In an effort to cut costs, it seems like time slots are up for outside hire. While there are clearly some "must listen" strong national shows, let's resist the urge to overdo it for short term financial gain. I strongly concur with those who say that radio's best hope is in being local. Great stations are still best served when anchored by local hosts who know their towns and their listeners.