Monday, June 29, 2009
The Michael Jackson - Elvis Radio Connection: I remember when Elvis died. If you were there, think about it. Nary a mention on the CBS evening news; Time Magazine buried the story in the back of the issue.
RADIO was there. Radio was where we mourned and shared our thoughts and feelings. Callers could request Elvis songs. Programmers could air specials within minutes. I was a Dee Jay in Chicago then and remember the adrenaline rush of our relevance.
Michael Jackson dies and radio's role, is diminished. TMZ dwarfs CNN and the major networks along with radio in reporting news. How quickly did voice tracked stations respond?
As I noted last week, I have decided to be optimistic. As an industry we can recapture our extreme relevance, but it will take a lot of hard work. Are you prepared for when a major Country star (heaven forbid) dies? Are you using the excuse, "We're understaffed" or do you have a plan? We must lay down the gauntlet.
Economically, radio will get healthy again. In the meantime, we have to work harder and more creatively.
To quote an old Country song, "time's a wastin'" ...