Insights on the radio, communications and music industries from Country Radio Programming and Marketing Consultant Joel Raab.
Sunday, March 30, 2008
Programmers:  Been To A Good Sales Seminar Lately?  If you've been to a number of Country Radio Seminars, then you know that feeling "I've heard this before".  While there were a lot of great sessions for programmers this year, I found myself drifting into the sales sessions.  Not because I have any interest in ever selling a spot, but because I wanted to gain a deeper understanding of the sales departments our clients are going through, especially in light of today's economic challenges.  Boy, did my eyes open widely.  Check out the sessions for "Wish I Had Said That" ... "10 Great Sales Ideas" and "Overcoming The Challenges".  To get the CD's, go the www.crb.org.  The form is right on the homepage.
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