Monday, October 29, 2007
Why We’re Going To Be All Right: Once upon a time, radio was challenged by TV; Radio adapted and survived. Then major TV Networks were challenged by cable then satellite stations. They survived and adapted and today maintain the most eyeballs most of the time. Now the traditional radio dial is challenged by Internet, I-Pod, Satellite, cellphones and other audio sources soon to be video enhanced.
In spite of all the gloom and doom I read, I’m confident radio will survive and adapt to whatever distribution platform our listeners receive our programming on whether it's cellphones, Internet radios in the car, on the computer or in their dental work. And here's why: WE KNOW HOW TO DO THIS! And we will continue to get better at it. Our radio programming remains the most compelling of the audio mediums. Have you heard some of these Internet stations? You need No Doze to stay with them. And it’s not just radio people liking radio stations better than the public. The public by and large likes radio better when given the choice.
This is not to say that our future relevance is automatic. We need to distribute our programming on all the new platforms while continuing to build our brands in order to maintain and even enhance our relevance. But remember, no one can do this better than we can: Today’s radio professionals.