Wednesday, August 08, 2007
What Radio Can Learn From Brad Paisley: If you haven’t seen the “Bonfires and Amplifiers tour, you need to. Aside from the high tech and brilliant effects seen on stage that may be the most amazing I’ve seen for a concert of any genre, there’s a whole other level of entertainment going on. The spontaneity, fun, and pranks taking place between the stars of the show, the band and crew are shared with audience, and sitting in the crowd, I felt involved.
What can radio learn from this? Sure, you can have a great format (music); effects (imaging); excitement (contests), but do you involve your audience? At this show, the stars playfully tease each other. Do the members of your air staff do this with each other as friends do? Is there a fun, unpredictability about your station? And last but not least, does your station have a sense of humor that you share with the audience? This is what the Brad Paisley “Bonfires and Amplifiers” tour does. Does your radio station?