Thursday, May 03, 2007

Too Hip For The Room?: Podcasts, uploading pictures and video. We're all moving in that direction if we're not there already. Do not assume however that your listeners understand your hot new contest which requires uploading or other technical skills. Bottom line is that we have to bring much of our audience along with us. Like too much unfamiliar music, too many unfamiliar technical requirements can doom your station's promotion or message. Relevancy is key. We must balance the need to sound connected to today's technology while helping the audience understand how to use it. Let's not get too hip for the room.