Sunday, February 18, 2007

Too Many Hoops To Listen Online: With more and more stations streaming everyday, we do our listeners (and potential listeners) a great disservice by making them jump through hoops to access our stream. When you turn on an FM radio, do you have to fill out a form to listen? It is a mistake to use the web stream as a carrot to sign listeners to our databases. What we should do is make the audio stream one easy click from our website, and then entice those listeners to sign up for all the goodies our stations have to offer. Let's encourage, not discourage more listening of our brands on the web. What do you think?

1 comment:

Greg Burns said...

Excellent points Joel. I will be discussing this with our team. By the way, great to meet you at CRS!

All the best,

Greg Burns
CBS Radio - Phoenix
KMLE/KOOL/FREE FM