What Time’s Person of the Year Means to Radio: “You” are the Person of the Year. That’s because, as Time notes, “You control the information age”. And that includes media choices. More than ever for radio to remain relevant and rise above the plethora of media choices, we will have to connect to our audiences in more meaningful ways. Over the next few months I’ll be talking with my radio station partners about the “how” of creating and sustaining communities of listeners through more relevant programming. The challenges are enormous, but make no mistake, radio has the edge if we don't squander it. Some would say it’s our game to lose. I say it’s ours to win. 2007 will be pivotal year. Let’s make it the best!
Here’s a link to the Time cover story. It’s a must read: www.time.com/time/magazine/article/0,9171,1569514,00.html