Country Comments

Insights on the radio, communications and music industries from Country Radio Programming and Marketing Consultant Joel Raab.

Thursday, July 24, 2008

What Are Canadians Doing Right That We Are Not in the USA?: A report today (from allaboutcountry.com) shows how Canadian radio fared in 2007:


The 2007 Rising Radio Revenues Of Canadian Canada’s 619 commercial private radio stations saw total revenues rise 6.2% to C$1.5 billion in 2007, according to figures just released by the CRTC.
Local ad revenue increased 4.8% to C$1.087 billion, with national ad revenue up 8.3% to C$380.6 million. Profits for the stations also increased 5.5% to C$300.2 million. Profit margins slipped from 20.11% to 19.99%.
Looking at FM, revenue increased to C$1.1 billion, with English stations getting C$947.5 million and French stations up to $209 million and ethnic stations up to C$16.1 million. AM station revenues rose to C$291.7 million, with French stations declining to C$15.9 million.
The stations employ over 10,000 people with a total salary pool of C$606,952,639.


What can we in the USA learn? Stay tuned.
Posted by Joel Raab at 9:22 AM No comments:
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